Company News, Marketing News

Schick Goes DTC and Rolls Out Refills Compatible with Gillette

Edgewell makes moves in shave category.

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By: Christine Esposito

Editor-in-Chief

Edgewell Personal Care Company has opened up a new direct-to-consumer website (SchickHydro.com) and is rolling out Schick Hydro Connect—refills that are designed to fit Gillette Fusionand Mach3 handles. The first-of-its-kind branded refill will initially be available exclusively on SchickHydro.com (in the US), according to the company.   “The launch of SchickHydro.com and the introduction of Schick Hydro Connect are two exciting and important growth initiatives for Edgewell,” said David Hatfie...

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